Archive: August 13, 2021

SUN FABRIC: NEW HOARDING MATERIAL TO BRING BANNERS BACK

Eco-friendly Alternative To Replace Flex Hoardings In India 2019

SUN FABRIC: NEW HOARDING MATERIAL TO BRING BANNERS BACK

A new eco-friendly substitute for hoarding and banners is being introduced to replace flex hoardings. Aiming to curb the widespread use of PVC Flex hoardings. The most common appliance of this flex substitute is in curtains and jackets. The durability of this material the ability to recycle is one of many reasons why this material is gaining attention in the display advertising business.

Since Flex ban, BBMP is proactively removing illegal hoardings after the High Courts deadline. BBMP claimed that “Up to 94,000 unauthorized flexes and hoardings have been removed in the past 4 years”

However that is not the last you saw of hoardings, new alternative material has been proposed by advertisers as a substitute for Plastic flex. And BBMP has approved this fabric for hoardings. Sitting on tenders to display advertisements for the next 20 to 30 years, advertisers had to think on their feet to stop their losses from piling up following the ban.

Advertising Industry Feedback

Advertisers say that the new material that has been proposed as an option for flex is good for outdoor advertising as it’s water and sun proof. Subbu, a fabric expert claims,

“This is a synthetic fabric. This could be either polyester or nylon. Usually, this fabric is used in jackets or sportswear from reputed brands. This kind of fabric is known for its durability.”

BBMP Chief  Mr. N Manjunatha Prasad also shared his thoughts on the new plastic-free hoarding and banner material-

“Yes, the advertisers proposed an alternative fabric instead of flex. They have also brought a letter from the National Textile Corporation certifying that the fabric is not harmful to the environment and it is bio-degradable.”

This material is limited and is only allowed to be used by the advertisers who have been elected tenders using the Public-private partnership model.

“But this material is is limited to advertisers who have won tenders for projects under the Public Private Partnership model. They will be paying advertisement taxes every year and meanwhile, they can generate their revenue for the works they have taken up.”

The flex ban and the drive against illegal hoardings have hit both advertisers and the civic body. Advertisers awarded tenders for display advertisements for the next 20 years on skywalks and bus shelters under Private Public Participation (PPP) model claim they are suffering more as the cost of the project has increased by multi folds compared to the initial cost on which the tender was awarded.

However, the Cost factor for the fabric option vs flex is not very economical. Says an advertiser,

“The price of flex material used to be Rs 10 per sq ft, but this fabric costs us Rs 80 per sq ft. The cost of production has now risen by 800% compared to our earlier production costs. But we have no choice as we have already paid the taxes. If the entire process has to go on smoothly, the BBMP has to ensure a complete ban on the flex materials so that we can also fix the advertisement rates according to the investments we are making. The new and expensive fabric can also bring down the menace of unauthorized flex hoardings in the city”

What 2019 holds for Flex businesses in India?

The BBMP budget (2018-19) had estimated Rs 75.25 Cr tax collection from advertisement tax and cess collection. According to BBMP’s data, it has collected Rs 27.20 Cr in the 2017-18 financial year.

Ex-Assistant Commissioner, Advertisement, BBMP claims they have offered tenders to advertising agencies to construct 25 skywalks under the PPP model for 30 years, 500 bus shelters for 20 years and BBMP toilets and flyovers to generate revenue. These tenders can allow BBMP could earn up to Rs 2,000 Cr through hoardings.

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WHY DIGITAL FLEX PRINTING BUSINESSES SHOULD ADOPT ECO-FRIENDLY MATERIALS GOING FORWARD

Why Digital Printing Businesses Should Adopt Eco-friendly Materials Going Forward

WHY DIGITAL PRINTING BUSINESSES SHOULD ADOPT ECO-FRIENDLY MATERIALS GOING FORWARD

With the Flex ban in 3 states, currently, it might come be perceived as a gentle threat to the printing businesses. But surely one has to look towards a more eco-friendly solution because the ban will affect an enormous number of individuals connected with the flex industry.

Citing a likely alternative, Mansukh Gala, owner of Pacific Digital said,

“We will have used environmentally friendly PVC for large-format printing, which is used for packaging and packaging, and this is exempt from the ban.”

Why Digital Printing Businesses Should Adopt Eco-friendly Materials?

The Eco-friendly printable fabric is now readily available at Sun Fabric for the Advertising sector all over India. The rigidness, durability and recyclable use of the material make it the best alternative for flex to keep getting the best return on your investment. This durability of the fabric makes it suited for long term use and the ability to recycle it makes it apt for short term use.

It is easy to ship, can be stocked for a long period of times and also is maintenance-free for a long period of time after use. The fabric feels super smooth which gives it a more premium look compared to other materials. Therefore, making it a perfect alternative for PVC flex and plastic-based materials.

Going Forward

It is very likely that the use of PVC Flex will be gradually brought down in multiple states until its completely eliminated from the system. Therefore, advertising companies should not hesitate to spend more on eco-friendly printing material, as it is a logical step towards reasonable advertising especially if they are looking to gain more business traction in the coming years.

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ECO-FRIENDLY FABRIC BANNER AND HOARDING MATERIAL FOR DIGITAL PRINTING

Polyester Banner and Hoardings

ECO-FRIENDLY FABRIC BANNER AND HOARDING MATERIAL FOR DIGITAL PRINTING

The recent development in the Advertisement Sector is large scale digital printing on fabric. It enables digital print businesses to fulfill requirements for high-quality advertisements for both indoor and outdoor displays.

Its quick sampling and short-term delivery also enable the client to take disruptive advertising ideas to the market. Designs can be adapted digitally on the spot with digital printing. This creates a competitive edge over digital printing businesses still using traditional Flex materials.

Sun Fabric is a manufacturer and supplier of fabric specially designed for Digital Printing. This fabric is specially designed to support all kind of print mechanisms like latex, UV, Solvent, and Eco-solvent.

Benefits of Using Fabric For Printing?

  • High resolution, fine patterns and unlimited color combinations.
  • Low initial costs as no screens have to be engraved for individual patterns.
  • A sustainable solution: Zero percent plastic, Eco-friendly with high savings on energy and water.
  • Unlimited repeat size as it is not limited to the circumference of the rotary screen.

This fabric is available in two key variants:

Polyester

Made up pf 100% Polyester, this fabric is recyclable and is designed for long term durability. Comes recommended for both outdoor and indoor displays.

Application

This option for can used in Outdoor & Indoor banners, exhibitions, displays, backdrops, murals, signage, hoarding, standees, Flags, Boards, Banners, hoardings, front and backlit banners and Wallpapers.

Cotton

Available in pure cotton and hybrid variants which constitutes of Polyester and cotton. Recommended using for printing high-quality complex graphics for displays.

Application

This option can be used for printing high-quality graphics, photograph reproduction, Fine Art, Painting, frames, and Wall décor.

Why Choose Fabric Over Flex or Vinyl?

This fabric is eco-friendly and does not contain any pollution-causing PVC or vinyl, which makes it the best alternative for businesses looking to replace pollution causing flex and vinyl.

Adapting fabric for digital printing might seem a costlier option compared to flex, However in the long run fabric is much more durable, recyclable, re-printable, environment-friendly and also capable of printing highly complex graphics with high-quality prints.

Both the materials are developed to be implemented with wide ranges of ink and various applications. Some of the key features include:

  • Untearable
  • Stretchable
  • Light-weight
  • No curled-up edges
  • Crack proof
  • Anti-crease

The rigidness, durability and recyclable use of the polyester fabric make it a very viable choice to get the best return on your investment. Polyester made banners are well suited for long term use; the ability to recycle it makes it apt for short term use. It is easy to ship, can be stocked for a long period of time and almost maintenance-free. Therefore, making it a perfect alternative for PVC flex and plastic-based materials.

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Corporate Office:
D-63, Pocket D, Okhla Phase I, New Delhi-110020

© COPYRIGHT 2021 – ALL RIGHTS RESERVED SUNFABRIC.IN