Archive: August 13, 2021



The Indian prime minister Narendra Modi took a step ahead to ban the use of single-use plastics, during his speech at India’s 73rd Independence Day, he encouraged the Indian public to stop using plastic materials in their daily chores. This speech against plastics earned a lot of support from even opposition parties, which shows that a wide-ranging agreement is in place against the use of single-use plastics used in all kind of industries around India.

There is no doubt that in everyday life, plastics might offer a temporary & low-cost advantage, but pollution caused by the same single-use plastics cannot be overlooked.

It is being claimed that with the current rate of plastic disposal by 2050, 12 billion tons of highly toxic plastic waste will be infused with our soil and water bodies, leading to an involuntary transfusion of plastic into food chains of animals, marine, and humans which is definitely not good for the community and environment at the whole.

Therefore, Narender Modi’s call for an immediate halt on single-use plastics is a complete resolution for the rising plastic pollution in India.

What are Single-use Plastics?

Single-use plastic — any plastic-based item that is disposed off once used and cannot be reused can be tagged as single-use plastic. Tamil Nadu in 2019 became the 4th state in India to ban single-use plastics; Maharashtra was the very first one to implement the ban, followed by Telangana and Himachal Pradesh. Now almost all states have curbed the use of plastic bags. However, it is often misunderstood that the use of single-use plastics is limited to creating poly bags, but that is not the case.

Single-use Plastics in Banner and Hoarding Industry

Two of the most widely used single-use plastics in India are Flex and Vinyl which is used in the outdoor advertising industry. Due to the cheap cost of production and maintenance flex and vinyl has been very widely used in banners, front-lit and back-lit displays, outdoor hoardings, retail shop boards, exhibitions display, etc.

With the ban on single used plastics, it is very likely using flex and vinyl material in advertising sector will be ceased very soon, leading to a huge gap between demand and supply for flex and vinyl.

Sun Fabric’s Eco-friendly Fabric Solutions: Eco-friendly Flex Substitute

Multiple organizations have tried to develop eco-friendly materials to replace flex, however very few have succeeded to do so. The challenge here is to deliver material which shares the same uses as flex material, which is compatible with digital printing, can be used with various ink mechanisms (Latex, solvent, eco-solvent, etc.), have low maintenance, is seaming friendly, easy to store and transport, easy to apply, and last but not the least eco-friendly.

Therefore, to support the ban of plastic and serve the demand for a plastic-free flex substitute, Sun Fabric developed fabric-based materials which serves the same purpose as flex, moreover, it is much more durable compared to flex. Some of the key strengths of this new ready to print fabric material are mentioned below

Sun Fabric Printable Fabrics

Other than that the fabric allows customizable opacity, can be transparent or opaque, it is as flexible as flex, shrinkage is second to none, low on maintenance making it a perfect choice to replace flex and vinyl-based displays.

Sun Fabric’s Printable Fabrics: Key Variants

Recyclable Polyester Range

Made up pf 100% Polyester, this fabric is recyclable and is designed for long term durability. Comes recommended for both outdoor and indoor displays.

1. PP 150 GSM | Matt and Gloss Canvas

2. PP 190 GSM | Matt, Gloss and Greyback Canvas

3. BL 200 GSM | Backlit Canvas

Application of Polyester fabric in display advertising:

This option for can used in Outdoor & Indoor banners, exhibitions, displays, backdrops, murals, signage, hoarding, standees, Flags, Boards, Banners, hoardings, front and backlit banners and Wallpapers.

Biodegradable Cotton Range

Apart from the PC 325 variant which is a Polycotton hybrid, all other variants are made up of 100% cotton and are 100% biodegradable,

1. BC 190 GSM | Matt, Gloss and Greyback

2. C 200 GSM | Gloss

3. PC 325 GSM | Gloss Polycotton Hybrid

Application of cotton-based printable fabrics in display advertising:

This option can be used for printing high-quality graphics, photograph reproduction, Fine Art, Painting, frames, and Wall décor.

Sun fabric Eco-friendly Fabric Applications

The ready to print fabric shares almost all the application of flex and vinyl-based materials, moreover the fabric has a lot more uses compared to PVC flex.The fabric has the advantage of wash-ability, durability, and are very lightweight compared to flex. The fabric material makes it easy to store and transport even after printing which eliminates the chance of glare or scratched finish destroying the banner’s general aesthetic.

The prime material coated on the fabric generates high-quality photographic images with a more professional finish and realistic display texture. This allows a sharper and brighter image to be printed on it.

Sun fabrics Fabric has a number of advantages over conventional PVC flex and vinyl-based displays. Some of the Key differences between flex and fabric are mentioned below,

  1. Much lighter compared to flex,
  2. Eco-friendly, recyclable creating zero pollution
  3. Easier to store and transport
  4. Easier to handle after printing
  5. Easy installation without causing damage to the prints
  6. Knit structure allows wind to pass through the banner reducing the wind load.

Overall, this fabric is fit for both long term and short-term use. The high durability, environmental friendliness and the capability allowing extremely complicated graphics with high-quality finish makes it the perfect choice for outdoor and indoor advertisements flex and vinyl alternatives.Wrapping it up, aligned with Indian prime minister Narendra Modi’s vision to curb the use of single-use plastics like flex, Sun fabric would like to support the initiative by offering our recyclable Polyester Fabric and Biodegradable Cotton Fabrics.

Leave a message to learn more about products, or call directly at+91-9810133036 to get a quote.

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Corporate Office:
D-63, Pocket D, Okhla Phase I, New Delhi-110020



Single use plastic ban


In the past 20 years, India’s has witnessed incredible development in how retail businesses advertise and reach out to potential customers. With more than 1 billion population India is one of the fastest-growing economies in the world.

According to the Indian Brand Equity Foundation,

The total expenditure of the Indian population in retail supermarkets is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. This shares a massive 10% of the country’s Gross Domestic Product (GDP) and around 8% of the employment.

India is the world’s fifth-largest global destination in the retail space. Naturally, this scenario has caused businesses to have relentless competition amongst themselves to capture more market share.

For retail businesses dealing directly in-person to customers like retails chains, grocery stores, factory outlets, restaurant, etc, the marketing channel is traditional outdoor and indoor displays, which include promotional posters, flyers, shop window displays, storefront displays, lightboxes, highway advertisements, billboards, banners, building wraps, flags, outdoor signages, mobile billboards, and many more.

Source: Times of India

India every year has almost 30 thousand tonnes of plastic waste disposed of. Since plastic is non-biodegradable this extremely large quantity of plastic waste is leading to a hazardous and toxic environment. Now coming to the materials used in creating these commercial outdoor endorsements, flex and vinyl are the most common. Flexi or more commonly known as flex is a PVC plastic-based material. Due to its cheap price, it is easily available all over India and is used in all kinds of outdoor and indoor displays. However, the plastic pollution caused by these printing materials can’t be overlooked.

Prime minister Narendra Modi in 2019 Independence Day started a campaign against single-use plastics. Single-use plastics include Flex and Vinyl under it with many other types of products like plastic soda bottles, plastic straws, etc. Furthermore, on 19 September the central government have sent out official notices to remove all the flex banners in Delhi. The central government has also claimed that flex manufacturing business in Delhi will be sealed after Gandhi Jayanti on 2nd October 2, 2019. It is very likely that other states are to follow and ban single-use plastics.

Supporting the prime minister’s initiative to curb single-use plastics, the majority of retail businesses are trying to stop using plastic in their banners and promotion media. Many upscale retail chains have switched from flex displays to aluminum profiles with acrylic and Backlit Fabric printed on UV machines. However, a majority of businesses are still to make the shift from flex to fabric.

With central governments aim to ban single-use plastic from 2nd October, the change from traditional media of flex to new eco-friendly digital printing media is crucial. This eco-friendly flex alternative for digital printing businesses is much better in durability and has other benefits like lightweight, better resolution, and print clarity.

The recent trend shows a high number of retail chains and business are removing PVC material in their advertisings and starting to use fabric. Sun Fabric aims to serve and fulfill the demand of eco-friendly flex alternative with front-lit and back-lit fabric for visual displays. Sun Fabric’s ready to print fabric is 100% PVC-free and 100% environmentally friendly.

Sun fabric’s front-lit fabric for printing is the perfect option for someone who wants to create backdrops, dropdowns, hoardings, standees, pull up banners, etc. Whereas backlit fabrics are the best material to create super eye-catching and attractive backlit designs. Check out our product application samples.

Some of the key features of Sun Fabrics printable fabrics are:

  1. Color adaptability and richness.
  2. Superb print quality irrespective of the platform (Solvent/Eco-solvent/Latex/UV)Fast Drying capability
  3. Available in matt, gloss, semi-gloss, and greyback.
  4. Widths available in 40 to 124 inches
  5. Easily foldable for transportation and storage
  6. Super stretchable for easy installation on the frames
  7. Allows neat seaming by heat seaming machines (alternatively seaming by the bond)
  8. SGS Certificate purity certification for being 100% PVC free and eco-friendly

Sun Fabric envisages that fabric is the future of flex printing, and sooner or later the flex printing industry will have to make a definite switch from flex to fabric. Therefore, Sun Fabric was established with the purpose of developing eco-friendly printable fabrics to replace PVC flex and put a stop on use of PVC plastic pollution.

Contact us to learn more about our product range and its uses.

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Corporate Office:
D-63, Pocket D, Okhla Phase I, New Delhi-110020



National Green Tribunal Instructs Political Parties to Use Eco-Friendly Flex Alternatives for OOH Advertising in Upcoming Elections


Political campaigning may have to raise their allocation for OOH ad spending by 10-15%, owing to the NGT (National Green Tribunal) NGT has told the Indian Election Commission that it will ensure that the political parties use only environmentally friendly content for any OOH used during the campaign.

With election polls close at hand, beginning with Jharkhand in November-December, followed by Delhi. Political parties that plan to use OOH and flex banners are reluctant to move to eco-friendly materials as the prices are higher and budgets are limited.

The NGT notice have asked the political parties not to use content such as PVC flex for outdoor advertising campaigns or campaigning activities, due to which political parties are now looking to switch from PVC Flex to eco-friendly alternatives like paper and outdoor advertising fabric which are much more sustainable and eco-friendlier.

A SDMC official claims that the only drawback for using eco-friendly alternatives is its price, which are a bit higher than other traditional materials like flex, but also said that this transition to eco-friendly materials is vital and people should overlook the price quotient and accept the change for a better future.

At present, even though the OOH sector is transitioning to eco-friendly alternatives for flex, but it will not be a simple transformation to use alternative material for the same thing. Industry experts like Pawan Bansal, COO, Jagran Engage claims it shifting to alternative flex materials will be challenging for the campaigning industry to reduce PVC flex.

Another independent consultant for OOH advertising said “We all know how harmful PVC flex printing is for the environment, it’s best that everyone switches to eco-friendly options, irrespective of the cost as it is need of the hour.”


To support NGT’s move to curb plastic flex, Sun Fabric is providing an eco-friendly alternative for flex and various print materials which are 100% PVC free. Sun Fabric products are developed using polyester and cotton materials, which are tested and certified as 100% PVC free. We manufacture our products in Madhya Pradesh India, supporting the make in India movement and providing employment to villagers and neighboring rural areas.

Sun Fabric Eco-friendly flex printing alternatives have lot of advantages over the traditional flex material which make Sun Fabric ideal Eco-friendly alternative for all kinds of OOH and Indoor display advertising:

1. High Print Quality, no color fading.

2. Tear resistant,

3. Light weight,

4. Easy to install, stock,

5. Curl resistant,

6. Prints are crack free even after long term usage and,

7. Completely crease resistant.

To learn more about the material, variants and prices please get in touch using the Whatsapp button, or leave your information on the contact us page to request a call-back.

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Corporate Office:
D-63, Pocket D, Okhla Phase I, New Delhi-110020