Sun Fabric Blog

National Green Tribunal Instructs Political Parties to Use Eco-Friendly Flex Alternatives for OOH Advertising in Upcoming Elections

National Green Tribunal Instructs Political Parties to Use Eco-Friendly Flex Alternatives for OOH Advertising in Upcoming Elections


National Green Tribunal Orders to use eco-friendly alternatives for flex.Political campaigning may have to raise their allocation for OOH ad spending by 10-15%, owing to the NGT (National Green Tribunal) NGT has told the Indian Election Commission that it will ensure that the political parties use only environmentally friendly content for any OOH used during the campaign.

With election polls close at hand, beginning with Jharkhand in November-December, followed by Delhi. Political parties that plan to use OOH and flex banners are reluctant to move to eco-friendly materials as the prices are higher and budgets are limited.

The NGT notice have asked the political parties not to use content such as PVC flex for outdoor advertising campaigns or campaigning activities, due to which political parties are now looking to switch from PVC Flex to eco-friendly alternatives like paper and outdoor advertising fabric which are much more sustainable and eco-friendlier.

A SDMC official claims that the only drawback for using eco-friendly alternatives is its price, which are a bit higher than other traditional materials like flex, but also said that this transition to eco-friendly materials is vital and people should overlook the price quotient and accept the change for a better future.

At present, even though the OOH sector is transitioning to eco-friendly alternatives for flex, but it will not be a simple transformation to use alternative material for the same thing. Industry experts like Pawan Bansal, COO, Jagran Engage claims it shifting to alternative flex materials will be challenging for the campaigning industry to reduce PVC flex.

Another independent consultant for OOH advertising said “We all know how harmful PVC flex printing is for the environment, it’s best that everyone switches to eco-friendly options, irrespective of the cost as it is need of the hour.”


To support NGT’s move to curb plastic flex, Sun Fabric is providing an eco-friendly alternative for flex and various print materials which are 100% PVC free. Sun Fabric products are developed using polyester and cotton materials, which are tested and certified as 100% PVC free. We manufacture our products in Madhya Pradesh India, supporting the make in India movement and providing employment to villagers and neighboring rural areas.

Sun Fabric Eco-friendly flex printing alternatives have lot of advantages over the traditional flex material which make Sun Fabric ideal Eco-friendly alternative for all kinds of OOH and Indoor display advertising:

1. High Print Quality, no color fading.
2. Tear resistant,
3. Light weight,
4. Easy to install, stock,
5. Curl resistant,
6. Prints are crack free even after long term usage and,
7. Completely crease resistant.

To learn more about the material, variants and prices please get in touch using the Whats-app button, or leave your information on the contact us page to request a call-back.

Single use plastic ban

Single-Use Plastic Flex Banners To Be Banned in October 2019

In the past 20 years, India’s has witnessed incredible development in how retail businesses advertise and reach out to potential customers. With more than 1 billion population India is one of the fastest-growing economies in the world.

According to the Indian Brand Equity Foundation,

The total expenditure of the Indian population in retail supermarkets is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. This shares a massive 10% of the country’s Gross Domestic Product (GDP) and around 8% of the employment.

India is the world’s fifth-largest global destination in the retail space. Naturally, this scenario has caused businesses to have relentless competition amongst themselves to capture more market share.

For retail businesses dealing directly in-person to customers like retails chains, grocery stores, factory outlets, restaurant, etc, the marketing channel is traditional outdoor and indoor displays, which include promotional posters, flyers, shop window displays, storefront displays, lightboxes, highway advertisements, billboards, banners, building wraps, flags, outdoor signages, mobile billboards, and many more.

Source: Times of India

India every year has almost 30 thousand tonnes of plastic waste disposed of. Since plastic is non-biodegradable this extremely large quantity of plastic waste is leading to a hazardous and toxic environment. Now coming to the materials used in creating these commercial outdoor endorsements, flex and vinyl are the most common. Flexi or more commonly known as flex is a PVC plastic-based material. Due to its cheap price, it is easily available all over India and is used in all kinds of outdoor and indoor displays. However, the plastic pollution caused by these printing materials can’t be overlooked.

Prime minister Narendra Modi in 2019 Independence Day started a campaign against single-use plastics. Single-use plastics include Flex and Vinyl under it with many other types of products like plastic soda bottles, plastic straws, etc. Furthermore, on 19 September the central government have sent out official notices to remove all the flex banners in Delhi. The central government has also claimed that flex manufacturing business in Delhi will be sealed after Gandhi Jayanti on 2nd October 2, 2019. It is very likely that other states are to follow and ban single-use plastics.

Supporting the prime minister’s initiative to curb single-use plastics, the majority of retail businesses are trying to stop using plastic in their banners and promotion media. Many upscale retail chains have switched from flex displays to aluminum profiles with acrylic and Backlit Fabric printed on UV machines. However, a majority of businesses are still to make the shift from flex to fabric.

With central governments aim to ban single-use plastic from 2nd October, the change from traditional media of flex to new eco-friendly digital printing media is crucial. This eco-friendly flex alternative for digital printing businesses is much better in durability and has other benefits like lightweight, better resolution, and print clarity.

The recent trend shows a high number of retail chains and business are removing PVC material in their advertisings and starting to use fabric. Sun Fabric aims to serve and fulfill the demand of eco-friendly flex alternative with front-lit and back-lit fabric for visual displays. Sun Fabric’s ready to print fabric is 100% PVC-free and 100% environmentally friendly.

Sun fabric’s front-lit fabric for printing is the perfect option for someone who wants to create backdrops, dropdowns, hoardings, standees, pull up banners, etc. Whereas backlit fabrics are the best material to create super eye-catching and attractive backlit designs. Check out our product application samples.

Some of the key features of Sun Fabrics printable fabrics are:

  1. Color adaptability and richness.
  2. Superb print quality irrespective of the platform (Solvent/Eco-solvent/Latex/UV)
  3. Fast Drying capability
  4. Available in matt, gloss, semi-gloss, and greyback.
  5. Widths available in 40 to 124 inches
  6. Easily foldable for transportation and storage
  7. Super stretchable for easy installation on the frames
  8. Allows neat seaming by heat seaming machines (alternatively seaming by the bond)
  9. SGS Certificate purity certification for being 100% PVC free and eco-friendly

Sun Fabric envisages that fabric is the future of flex printing, and sooner or later the flex printing industry will have to make a definite switch from flex to fabric. Therefore, Sun Fabric was established with the purpose of developing eco-friendly printable fabrics to replace PVC flex and put a stop on use of PVC plastic pollution.

Contact us to learn more about our product range and its uses.

Single-Use Plastic Ban: Alternatives to Flex and Vinyls

The Indian prime minister Narendra Modi took a step ahead to ban the use of single-use plastics, during his speech at India’s 73rd Independence Day, he encouraged the Indian public to stop using plastic materials in their daily chores. This speech against plastics earned a lot of support from even opposition parties, which shows that a wide-ranging agreement is in place against the use of single-use plastics used in all kind of industries around India.

There is no doubt that in everyday life, plastics might offer a temporary & low-cost advantage, but pollution caused by the same single-use plastics cannot be overlooked.

It is being claimed that with the current rate of plastic disposal by 2050, 12 billion tons of highly toxic plastic waste will be infused with our soil and water bodies, leading to an involuntary transfusion of plastic into food chains of animals, marine, and humans which is definitely not good for the community and environment at the whole.

Therefore, Narender Modi’s call for an immediate halt on single-use plastics is a complete resolution for the rising plastic pollution in India.

What are Single-use Plastics? 

Single-use plastic — any plastic-based item that is disposed off once used and cannot be reused can be tagged as single-use plastic. Tamil Nadu in 2019 became the 4th state in India to ban single-use plastics; Maharashtra was the very first one to implement the ban, followed by Telangana and Himachal Pradesh. Now almost all states have curbed the use of plastic bags. However, it is often misunderstood that the use of single-use plastics is limited to creating poly bags, but that is not the case.

Single-use Plastics in Banner and Hoarding Industry 

Two of the most widely used single-use plastics in India are Flex and Vinyl which is used in the outdoor advertising industry. Due to the cheap cost of production and maintenance flex and vinyl has been very widely used in banners, front-lit and back-lit displays, outdoor hoardings, retail shop boards, exhibitions display, etc.

With the ban on single used plastics, it is very likely using flex and vinyl material in advertising sector will be ceased very soon, leading to a huge gap between demand and supply for flex and vinyl.

Sun Fabric’s Eco-friendly Fabric Solutions: Eco-friendly Flex Substitute

Multiple organizations have tried to develop eco-friendly materials to replace flex, however very few have succeeded to do so. The challenge here is to deliver material which shares the same uses as flex material, which is compatible with digital printing, can be used with various ink mechanisms (Latex, solvent, eco-solvent, etc.), have low maintenance, is seaming friendly, easy to store and transport, easy to apply, and last but not the least eco-friendly.

Therefore, to support the ban of plastic and serve the demand for a plastic-free flex substitute, Sun Fabric developed fabric-based materials which serves the same purpose as flex, moreover, it is much more durable compared to flex. Some of the key strengths of this new ready to print fabric material are mentioned below

Sun Fabric Printable Fabrics

Other than that the fabric allows customizable opacity, can be transparent or opaque, it is as flexible as flex, shrinkage is second to none, low on maintenance making it a perfect choice to replace flex and vinyl-based displays.

Sun Fabric’s Printable Fabrics: Key Variants

Recyclable Polyester Range

Made up pf 100% Polyester, this fabric is recyclable and is designed for long term durability. Comes recommended for both outdoor and indoor displays.

1. PP 150 GSM | Matt and Gloss
2. PP 190 GSM | Matt
3. PP 190 GSM | Gloss

Application of Polyester fabric in display advertising:

This option for can used in Outdoor & Indoor banners, exhibitions, displays, backdrops, murals, signage, hoarding, standees, Flags, Boards, Banners, hoardings, front and backlit banners and Wallpapers.

Biodegradable Cotton Range

1. C 235 basic canvas
2. BC 190 Seamable fabric
3. BC 190 Greyback Seamable fabric

Application of cotton-based printable fabrics in display advertising:

This option can be used for printing high-quality graphics, photograph reproduction, Fine Art, Painting, frames, and Wall décor.

Sun fabric Eco-friendly Fabric Applications

The ready to print fabric shares almost all the application of flex and vinyl-based materials, moreover the fabric has a lot more uses compared to PVC flex.

The fabric has the advantage of wash-ability, durability, and are very lightweight compared to flex. The fabric material makes it easy to store and transport even after printing which eliminates the chance of glare or scratched finish destroying the banner’s general aesthetic.

The prime material coated on the fabric generates high-quality photographic images with a more professional finish and realistic display texture. This allows a sharper and brighter image to be printed on it.

Sun fabrics Fabric has a number of advantages over conventional PVC flex and vinyl-based displays. Some of the Key differences between flex and fabric are mentioned below,

  1. Much lighter weight
  2. Eco-friendly, recyclable creating zero pollution.
  3. Easier to store and transport.
  4. Easier to handle after printing,
  5. Easy installation without causing damage to the prints.
  6. Knit structure allows wind to pass through the banner reducing the wind load.

Overall, this fabric is fit for both long term and short-term use. The high durability, environmental friendliness and the capability allowing extremely complicated graphics with high-quality finish makes it the perfect choice for outdoor and indoor advertisements flex and vinyl alternatives.

Wrapping it up, aligned with Indian prime minister Narendra Modi’s vision to curb the use of single-use plastics like flex, Sun fabric would like to support the initiative by offering our recyclable Polyester Fabric and Biodegradable Cotton Fabrics.

Leave a message to learn more about products, or call directly at+91-9810133036 to get a quote.

Polyester Banner and Hoardings

Eco-Friendly Fabric Banner and Hoarding Material for Digital Printing

The recent development in the Advertisement Sector is large scale digital printing on fabric. It enables digital print businesses to fulfill requirements for high-quality advertisements for both indoor and outdoor displays.

Its quick sampling and short-term delivery also enable the client to take disruptive advertising ideas to the market. Designs can be adapted digitally on the spot with digital printing. This creates a competitive edge over digital printing businesses still using traditional Flex materials.

Sun Fabric is a manufacturer and supplier of fabric specially designed for Digital Printing. This fabric is specially designed to support all kind of print mechanisms like latex, UV, Solvent, and Eco-solvent.

Benefits of Using Fabric For Printing?

  • High resolution, fine patterns and unlimited color combinations.
  • Low initial costs as no screens have to be engraved for individual patterns.
  • A sustainable solution: Zero percent plastic, Eco-friendly with high savings on energy and water.
  • Unlimited repeat size as it is not limited to the circumference of the rotary screen.

Fabric Digital Printing


This fabric is available in two key variants:


Made up pf 100% Polyester, this fabric is recyclable and is designed for long term durability. Comes recommended for both outdoor and indoor displays.


This option for can used in Outdoor & Indoor banners, exhibitions, displays, backdrops, murals, signage, hoarding, standees, Flags, Boards, Banners, hoardings, front and backlit banners and Wallpapers.


Is a hybrid fabric which constitutes of Polyester and cotton. Recommended using for printing high-quality complex graphics for displays.


This option can be used for printing high-quality graphics, photograph reproduction, Fine Art, Painting, frames, and Wall décor.

Why Choose Fabric Over Flex or Vinyl?

This fabric is eco-friendly and does not contain any pollution-causing PVC or vinyl, which makes it the best alternative for businesses looking to replace pollution causing flex and vinyl.

Polyester Banner and Hoardings

PP190 Matt Finish

Adapting fabric for digital printing might seem a costlier option compared to flex, However in the long run fabric is much more durable, recyclable, re-printable, environment-friendly and also capable of printing highly complex graphics with high-quality prints.

Both the materials are developed to be implemented with wide ranges of ink and various applications. Some of the key features include:

  1. Untearable
  2. Stretchable
  3. Light-weight
  4. No curled-up edges
  5. Crack proof
  6. Anti-crease

The rigidness, durability and recyclable use of the polyester fabric make it a very viable choice to get the best return on your investment. Polyester made banners are well suited for long term use; the ability to recycle it makes it apt for short term use. It is easy to ship, can be stocked for a long period of time and almost maintenance-free. Therefore, making it a perfect alternative for PVC flex and plastic-based materials.

Call us @9810133036 | Leave a message.

Why Digital Printing Businesses Should Adopt Eco-friendly Materials Going Forward

Why Digital Printing Businesses Should Adopt Eco-friendly Materials Going Forward

With flex soon to be banned in multiple Indian states, Digital printing businesses are looking forward to adapting Eco-friendly material going forward.

In terms of flex printing curbs, Maharashtra may be taking the same path as Karnataka and Chhattisgarh. The government of Maharashtra is bending its muscles to root out the state’s flex boards and banners by March. The digital printing sector is therefore in a dilemma.

Flex Hoarding ban

Future of Flex in Advertising Sector

With the Flex ban in 3 states, currently, it might come be perceived as a gentle threat to the printing businesses. But surely one has to look towards a more eco-friendly solution because the ban will affect an enormous number of individuals connected with the flex industry.

Citing a likely alternative, Mansukh Gala, owner of Pacific Digital said,

“We will have used environmentally friendly PVC for large-format printing, which is used for packaging and packaging, and this is exempt from the ban.”

Why Digital Printing Businesses Should Adopt Eco-friendly Materials?

The Eco-friendly printable fabric is now readily available at Sun Fabric for the Advertising sector all over India. The rigidness, durability and recyclable use of the material make it the best alternative for flex to keep getting the best return on your investment. This durability of the fabric makes it suited for long term use and the ability to recycle it makes it apt for short term use.

It is easy to ship, can be stocked for a long period of times and also is maintenance-free for a long period of time after use. The fabric feels super smooth which gives it a more premium look compared to other materials. Therefore, making it a perfect alternative for PVC flex and plastic-based materials.

Going Forward

It is very likely that the use of PVC Flex will be gradually brought down in multiple states until its completely eliminated from the system. Therefore, advertising companies should not hesitate to spend more on eco-friendly printing material, as it is a logical step towards reasonable advertising especially if they are looking to gain more business traction in the coming years.

Eco-friendly Alternative To Replace Flex Hoardings In India 2019

Sun Fabric: New hoarding material to bring banners back

Source:  Banglore Mirror Article

A new eco-friendly substitute for hoarding and banners is being introduced to replace flex hoardings. Aiming to curb the widespread use of PVC Flex hoardings. The most common appliance of this flex substitute is in curtains and jackets. The durability of this material the ability to recycle is one of many reasons why this material is gaining attention in the display advertising business.

Since Flex ban, BBMP is proactively removing illegal hoardings after the High Courts deadline. BBMP claimed that “Up to 94,000 unauthorized flexes and hoardings have been removed in the past 4 years”

However that is not the last you saw of hoardings, new alternative material has been proposed by advertisers as a substitute for Plastic flex. And BBMP has approved this fabric for hoardings. Sitting on tenders to display advertisements for the next 20 to 30 years, advertisers had to think on their feet to stop their losses from piling up following the ban.

Advertising Industry Feedback

Advertisers say that the new material that has been proposed as an option for flex is good for outdoor advertising as it’s water and sun proof. Subbu, a fabric expert claims,

“This is a synthetic fabric. This could be either polyester or nylon. Usually, this fabric is used in jackets or sportswear from reputed brands. This kind of fabric is known for its durability.”

BBMP Chief  Mr. N Manjunatha Prasad also shared his thoughts on the new plastic-free hoarding and banner material-

“Yes, the advertisers proposed an alternative fabric instead of flex. They have also brought a letter from the National Textile Corporation certifying that the fabric is not harmful to the environment and it is bio-degradable.”

This material is limited and is only allowed to be used by the advertisers who have been elected tenders using the Public-private partnership model.

“But this material is is limited to advertisers who have won tenders for projects under the Public Private Partnership model. They will be paying advertisement taxes every year and meanwhile, they can generate their revenue for the works they have taken up.”

The flex ban and the drive against illegal hoardings have hit both advertisers and the civic body. Advertisers awarded tenders for display advertisements for the next 20 years on skywalks and bus shelters under Private Public Participation (PPP) model claim they are suffering more as the cost of the project has increased by multi folds compared to the initial cost on which the tender was awarded.

However, the Cost factor for the fabric option vs flex is not very economical. Says an advertiser,

“The price of flex material used to be Rs 10 per sq ft, but this fabric costs us Rs 80 per sq ft. The cost of production has now risen by 800% compared to our earlier production costs. But we have no choice as we have already paid the taxes. If the entire process has to go on smoothly, the BBMP has to ensure a complete ban on the flex materials so that we can also fix the advertisement rates according to the investments we are making. The new and expensive fabric can also bring down the menace of unauthorized flex hoardings in the city”

What 2019 holds for Flex businesses in India?

The BBMP budget (2018-19) had estimated Rs 75.25 Cr tax collection from advertisement tax and cess collection. According to BBMP’s data, it has collected Rs 27.20 Cr in the 2017-18 financial year.

Ex-Assistant Commissioner, Advertisement, BBMP claims they have offered tenders to advertising agencies to construct 25 skywalks under the PPP model for 30 years, 500 bus shelters for 20 years and BBMP toilets and flyovers to generate revenue. These tenders can allow BBMP could earn up to Rs 2,000 Cr through hoardings.

PVC flex to be replaced with Fabric material in 2019

Indian Government Aim to Replace PVC-Flex with fabric on World Environment Day 2019

Source: Times Of India Mumbai

A coterie of creative and eco-friendly entrepreneurs are trying to craft nifty alternatives to what has traditionally been made with plastic—be it packets and pet bottles or spoons and straws—to help set the pace for a plastic-free lifestyle and a more sustainable future. Some are trying to bring about a shift in the signage industry with the manufacture of PVC-free flexes and banners.

According to a study conducted by ICRA  last year, 90% of all advertising in the country is on PVC and around 18,000 tons of PVC flex banners are consumed every month

With cities swathed in different hues of attention seeking declarations: be it for a shiny new cell phone, a swank housing complex or boisterous birthday and festival greetings from political leaders staring down at you by the roadside and from buildings.

How Flex banners and hoardings are causing pollutions?

Polyvinyl chloride, commonly abbreviated PVC, is the world’s third-most widely produced synthetic plastic polymer used majorly in the manufacture of flex hoardings and banners.

Given their non-bio-degradable nature, they have to be burnt in order to be disposed of or thrown at landfills. Under 1% of PVC is recycled. While the burning of flex releases toxic gases heavier than air, which forms a thick blanket, reducing the supply of oxygen in the vicinity and known to cause cancer, flex ash renders soil, water, and air acidic.

What does Flex ban mean for the Signage Industry?

Now, with several states in India seeking a ban on PVC flex for display advertising, Sun Fabric is among a few textile manufacturers offering a greener substitute for PVC—recyclable polyester fabric—that works on a diverse ink range, does not make for hazardous pollution, can be recycled and promotes responsible advertising.

Flex Banners banned

High Court Order Can Wipe Out Flex Banners

Source: Banglore Mirror

The Banglore High Court issued a ban on flex banners and other plastics, which includes manufacturing, supplying and selling of such banners, hoardings, and other flex merchandise.

Looking back, In 2016, the high court had hinted ban on manufacturing & selling of plastic bags and other products. Subsequently, the BBMP had issued an official notice specifying penalties for the same. The implementation of the ban was largely restricted to plastic carry bags in retail shops.

BBMP Commissioner confirmed that all flex printing units in the city will have to shut shop, and it was already working on doing this.

In December 2017, the BBMP had ordered a flex manufacturer in Nagasandra, to shut down its flex printing service “as it causes animal and public health concerns and damages the beauty of Bengaluru city”

In 2018, BBMP Chief N Manjunatha Prasad annunciated “We have issued notices to flex manufacturers in the city. We have also shut down many units. The flex material used display advertisements is hazardous to the environment and, so, we have decided to shut all flex and hoardings manufacturing units in the city”

Meanwhile, Mayor R Sampath Raj said,

“We have been conducting drives every day. Today [Tuesday], too conducted drives at MG Road, Brigade Road, Fraser Town and other areas. This menace will come down in the city,”

What Does It Mean for Flex Businesses?

While on the one hand, there are pompous birthday wishes and festival greetings from leaders and aspiring leaders. On the other, there are regular people who make a livelihood out of flex printing. It is the latter that the ban will mostly hit. BBMP says that the main reason to ask for the closure of flex manufacturing is the problem that plastic creates.

In 2018, High court issued a notice “No person including shopkeeper, vendor, wholesaler, retailer, trader, hawker or salesmen shall use plastic carry bags, plastic banners, plastic buntings, flex, plastic flags, plastic plates, plastic cups, plastic spoons, cling films and plastic sheets used for spreading on dining table, irrespective of thickness including the above items made of thermocol and plastic which use plastic microbeads.”

Furthermore, “No industry or person shall manufacture, supply, store, transport, sale and/or distribute plastic carry bags, plastic banners, plastic buntings, flex, plastic flags, plastic plates, plastic cups, plastic spoons, cling films and plastic sheets used for spreading on dining table irrespective of thickness including the above items made of thermocol and plastic which use plastic microbeads in the state.”

To limit damage & loss many flex printing and manufacturing businesses are now opting for an alternative Fabric material to replace pollution-causing PVC flex. This digital printing compatible fabric consists of Polyester which is compatible with all type of digital printing mechanisms like Solvent, Eco-solvent, UV, and Latex. 

Polyester fabric for Digital printing is eco-friendly, recyclable, durable, anti-tear and does not add up to hazardous pollution. Another viable eco-friendly option for flex is Poly-cotton fabric.

This fabric is being recommended by the government and also by digital printing businesses who have already started using it as a substitute to Flex. Therefore, It is due time for the flex businesses to switch to reasonable eco-friendly materials to curb the menace of plastic pollution.