In connection with the issue of the use of PVC and chlorinated plastics for banners/hoardings used during elections, the Supreme Court has expressed "hope and trust" that the Union of India will proceed to pass suitable orders and directions after finalizing the objections to the draft notification on the subject. The Centre has also told the Supreme Court that a draft notification has been issued inviting objections from all the stakeholders for banning different categories of plastic, including PVC, that have a thickness of less than 100 microns…
Political campaigning may have to raise their allocation for OOH ad spending by 10-15%, owing to the NGT (National Green Tribunal) NGT has told the Indian Election Commission that it will ensure that the political parties use only environmentally friendly content for any OOH used during the campaign.
With flex soon to be banned in multiple Indian states, Digital printing businesses are looking forward to adapting Eco-friendly material going forward. In terms of flex printing curbs, Maharashtra may be taking the same path as Karnataka and Chhattisgarh. The government of Maharashtra is bending its muscles to root out the state’s flex boards and banners by March.
A coterie of creative and eco-friendly entrepreneurs are trying to craft nifty alternatives to what has traditionally been made with plastic—be it packets and pet bottles or spoons and straws—to help set the pace for a plastic-free lifestyle and a more sustainable future. Some are trying to bring about a shift in the signage industry with the manufacture of PVC-free flexes and banners.
The Banglore High Court issued a ban on flex banners and other plastics, which includes manufacturing, supplying and selling of such banners, hoardings, and other flex merchandise. Looking back, In 2016, the high court had hinted ban on manufacturing & selling of plastic bags and other products. Subsequently, the BBMP had issued an official notice specifying penalties for the same.
According to the Indian Brand Equity Foundation, The total expenditure of the Indian population in retail supermarkets is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. This shares a massive 10% of the country’s Gross Domestic Product (GDP) and around 8% of the employment.
The Indian prime minister Narendra Modi took a step ahead to ban the use of single-use plastics, during his speech at India’s 73rd Independence Day, he encouraged the Indian public to stop using plastic materials in their daily chores. This speech against plastics earned a lot of support from even opposition parties.
The recent development in the Advertisement Sector is large scale digital printing on fabric. It enables digital print businesses to fulfill requirements for high-quality advertisements for both indoor and outdoor displays. Its quick sampling and short-term delivery also enable the client to take disruptive advertising ideas to the market.
A new eco-friendly substitute for hoarding and banners is being introduced to replace flex hoardings. Aiming to curb the widespread use of PVC Flex hoardings. The most common appliance of this flex substitute is in curtains and jackets. The durability of this material the ability to recycle is one of many reasons why this material is gaining attention in the display advertising