INDIAN GOVERNMENT AIM TO REPLACE PVC-FLEX WITH FABRIC ON WORLD ENVIRONMENT DAY 2019
A coterie of creative and eco-friendly entrepreneurs are trying to craft nifty alternatives to what has traditionally been made with plastic—be it packets and pet bottles or spoons and straws—to help set the pace for a plastic-free lifestyle and a more sustainable future. Some are trying to bring about a shift in the signage industry with the manufacture of PVC-free flexes and banners.
According to a study conducted by ICRA last year, 90% of all advertising in the country is on PVC and around 18,000 tons of PVC flex banners are consumed every month
With cities swathed in different hues of attention seeking declarations: be it for a shiny new cell phone, a swank housing complex or boisterous birthday and festival greetings from political leaders staring down at you by the roadside and from buildings.
How Flex banners and hoardings are causing pollutions?
Polyvinyl chloride, commonly abbreviated PVC, is the world’s third-most widely produced synthetic plastic polymer used majorly in the manufacture of flex hoardings and banners.
Given their non-bio-degradable nature, they have to be burnt in order to be disposed of or thrown at landfills. Under 1% of PVC is recycled. While the burning of flex releases toxic gases heavier than air, which forms a thick blanket, reducing the supply of oxygen in the vicinity and known to cause cancer, flex ash renders soil, water, and air acidic.
What does Flex ban mean for the Signage Industry?
Now, with several states in India seeking a ban on PVC flex for display advertising, Sun Fabric is among a few textile manufacturers offering a greener substitute for PVC—recyclable polyester fabric—that works on a diverse ink range, does not make for hazardous pollution, can be recycled and promotes responsible advertising.