SINGLE-USE PLASTIC FLEX BANNERS TO BE BANNED IN OCTOBER 2019
In the past 20 years, India’s has witnessed incredible development in how retail businesses advertise and reach out to potential customers. With more than 1 billion population India is one of the fastest-growing economies in the world.
According to the Indian Brand Equity Foundation,
The total expenditure of the Indian population in retail supermarkets is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. This shares a massive 10% of the country’s Gross Domestic Product (GDP) and around 8% of the employment.
India is the world’s fifth-largest global destination in the retail space. Naturally, this scenario has caused businesses to have relentless competition amongst themselves to capture more market share.
For retail businesses dealing directly in-person to customers like retails chains, grocery stores, factory outlets, restaurant, etc, the marketing channel is traditional outdoor and indoor displays, which include promotional posters, flyers, shop window displays, storefront displays, lightboxes, highway advertisements, billboards, banners, building wraps, flags, outdoor signages, mobile billboards, and many more.
Source: Times of India
India every year has almost 30 thousand tonnes of plastic waste disposed of. Since plastic is non-biodegradable this extremely large quantity of plastic waste is leading to a hazardous and toxic environment. Now coming to the materials used in creating these commercial outdoor endorsements, flex and vinyl are the most common. Flexi or more commonly known as flex is a PVC plastic-based material. Due to its cheap price, it is easily available all over India and is used in all kinds of outdoor and indoor displays. However, the plastic pollution caused by these printing materials can’t be overlooked.
Prime minister Narendra Modi in 2019 Independence Day started a campaign against single-use plastics. Single-use plastics include Flex and Vinyl under it with many other types of products like plastic soda bottles, plastic straws, etc. Furthermore, on 19 September the central government have sent out official notices to remove all the flex banners in Delhi. The central government has also claimed that flex manufacturing business in Delhi will be sealed after Gandhi Jayanti on 2nd October 2, 2019. It is very likely that other states are to follow and ban single-use plastics.
Supporting the prime minister’s initiative to curb single-use plastics, the majority of retail businesses are trying to stop using plastic in their banners and promotion media. Many upscale retail chains have switched from flex displays to aluminum profiles with acrylic and Backlit Fabric printed on UV machines. However, a majority of businesses are still to make the shift from flex to fabric.
With central governments aim to ban single-use plastic from 2nd October, the change from traditional media of flex to new eco-friendly digital printing media is crucial. This eco-friendly flex alternative for digital printing businesses is much better in durability and has other benefits like lightweight, better resolution, and print clarity.
The recent trend shows a high number of retail chains and business are removing PVC material in their advertisings and starting to use fabric. Sun Fabric aims to serve and fulfill the demand of eco-friendly flex alternative with front-lit and back-lit fabric for visual displays. Sun Fabric’s ready to print fabric is 100% PVC-free and 100% environmentally friendly.
Sun fabric’s front-lit fabric for printing is the perfect option for someone who wants to create backdrops, dropdowns, hoardings, standees, pull up banners, etc. Whereas backlit fabrics are the best material to create super eye-catching and attractive backlit designs. Check out our product application samples.
Some of the key features of Sun Fabrics printable fabrics are:
Sun Fabric envisages that fabric is the future of flex printing, and sooner or later the flex printing industry will have to make a definite switch from flex to fabric. Therefore, Sun Fabric was established with the purpose of developing eco-friendly printable fabrics to replace PVC flex and put a stop on use of PVC plastic pollution.
Contact us to learn more about our product range and its uses.